House of Surya, led by Raghav Mittal, has carved a niche for itself inthe fashion industry

Riporting by vinod kumar at Indore

Mumbai : In a world where fashion trends constantly evolve, one brand
stands out for its unwavering commitment to celebrating Indian culture
and embracing sustainable practices. House of Surya, led by Raghav
Mittal, has carved a niche for itself in the fashion industry,
showcasing unique designs that reflect the essence of India.
Raghav Mittal, the MD and Chief Creative Director of House of Surya,
is a visionary leader with a profound understanding of the fashion
market. As a fourth-generation member of the family-run business,
which was founded back in 1960, he brings a rich legacy and a deep
connection to Indian traditions to the forefront of the brand.
Speaking about his educational background, Raghav Mittal’s journey has
been shaped by his quest for knowledge. He holds a graduate degree
from the prestigious London College of Fashion, where he honed his
expertise in fashion retail management. His undergraduate years were
dedicated to pursuing a bachelor’s in business administration from
Christ University Bangalore. This unique combination of educational
experiences has been instrumental in his ability to optimize customer
experiences and understand the nuances of the retail market.
House of Surya has become synonymous with ethnic fashion that
resonates with Indian culture. The brand is known for infusing Indian
elements into its designs, showcasing exquisite handcrafted textiles
and unique silhouettes that reflect the country’s rich diversity. From
traditional saris and lehengas to elegant Anarkali suits, each product
exudes a distinct Indian identity, making it a preferred choice among
fashion enthusiasts.
What sets House of Surya apart from other fashion brands is its strong
connection to the roots of textile creation. The brand proudly
promotes and supports handicrafts, handweavers, and artisans, ensuring
that each product bears the mark of skilled craftsmanship. Their
commitment to hand creation is not only a testament to their respect
for traditional art forms but also a step towards supporting social
entrepreneurship.
Raghav Mittal emphasized, “We believe in preserving our cultural
heritage and empowering our artisans. By giving prominence to
handcrafted products, we not only create beautiful fashion pieces but
also contribute to the livelihood of these skilled artisans.”
The brand’s ability to stay ahead of trends while preserving its
cultural identity is noteworthy. House of Surya closely observes how
people perceive themselves during special occasions, providing
valuable insights into their customers’ preferences. By adding subtle
modern touches to classic styles, the brand strikes a perfect balance
between tradition and contemporary trends. Moreover, by keeping a keen
eye on emerging fashion trends, House of Surya ensures that their
collections remain fresh and relevant, appealing to a diverse global
audience.
Sustainability is a core value for House of Surya. They approach
sustainability through both human and environmental aspects. The brand
prioritizes treating their weavers and craftsmen with respect and
care, providing them with better working conditions and uplifting
their quality of life. This commitment aims to break the cycle of
poverty that often plagues artisans and weavers in the industry.
Environmentally, House of Surya takes conscious steps to minimize its
impact on the environment. The brand uses organic materials and
natural dyes, which produce fewer harmful effluents compared to
chemical dyes. Collaborating with suppliers who share their
sustainability values, House of Surya aims to create a positive impact
on the fashion industry and beyond.
Raghav Mittal highlighted, “Sustainability is not just a buzzword for
us; it is a guiding principle in everything we do. We believe that
fashion can be beautiful, functional, and responsible at the same
time.”
In conclusion, House of Surya stands as a beacon of ethical fashion,
celebrating the rich tapestry of Indian culture while embracing
sustainable practices. Raghav Mittal’s leadership and the brand’s
commitment to preserving traditional art forms make them a force to be
reckoned with in the ever-changing fashion landscape. As they continue
their journey, House of Surya serves as an inspiring example of how
the fashion industry can evolve responsibly while keeping its roots
deeply entrenched in culture and heritage.